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New for 2019: Biofreeze Performance Center

Biofreeze Performance Center

The Golden State Warriors have unveiled Biofreeze Performance Center, their new training facility at Chase Center. Biofreeze Performance Center is named as part of a partnership between the Warriors and pain relief brand Biofreeze.

“The Biofreeze Performance Center will rival any such facility in the NBA,” said Warriors President of Basketball Operations / General Manager Bob Myers. “Early on in the design process it was clear in our conversations with Biofreeze that there was a shared vision in what a state-of-the-art training facility should include, and that’s exactly what we have now in the Biofreeze Performance Center. The Biofreeze Performance Center offers our team and coaching staff every competitive advantage available, from the 4,000-square-foot weight room, to the training and recovery spaces. It meets all our needs and is a perfect fit for us from a partner perspective.”

The Biofreeze Performance Center totals 25,349 square-feet and will house the team’s training and player facilities. The space features two full-length basketball courts, six basketball hoops, a 4,000-square-foot weight room, the team’s locker room, training and treatment areas which includes a sauna, a cryo treatment chamber, and a hydro room with float tanks. Additional amenity spaces include a kitchen, team lounge, a barber shop and a theater. The locker room, which includes a ceiling that resembles the roof of Oracle Arena, has the team’s 2015 NBA Championship court inlaid on the floor in the center of the room. Each player’s locker comes equipped with their own personal 32-inch television, and the circular design of the room fosters a connected team environment.

“Our mission is to help active people feel the power of achievement as they pursue their performance goals – everyone from the Golden State Warriors to the weekend warriors across Dub Nation,” said Michael McGoohan, CMO of Biofreeze. “Partnering with the Golden State organization is a perfect fit for our brand and we are excited to be a part of the Warriors future, helping the team train, recover and perform at their best.”

The Warriors will share behind-the-scenes content from the Biofreeze Performance Center on the newly created social media handle @dubs_training on Instagram and Twitter. The Biofreeze Performance Center Instagram and Twitter account will offer fans exclusive access to player workouts, Warriors practice content and entertainment and talent cameos.

Image courtesy Jason O’Rear/Chase Center.

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