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Tag Archives | naming rights

Toronto Marlies

New for 2018: Coca-Cola Coliseum

The home of the Toronto Marlies (AHL) is being renamed, as Maple Leaf Sports & Entertainment (MLSE) and Coca-Cola have agreed to a naming-rights deal for Coca-Cola Coliseum. Known until this agreement as Ricoh Coliseum, the arena’s name is changing as the result of a 10-year partnership between Coca-Cola and MLSE.  (more…)

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St. Louis Blues

New for 2018: Enterprise Center

The home of the St. Louis Blues has been renamed Enterprise Center, the result of a new naming-rights agreement that was announced on Monday.  The 15-year agreement calls for interior and exterior signage featuring the Enterprise logo. (more…)

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