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Tag Archives | naming rights

Florida Everblades

New for 2018-19: Hertz Arena

The Florida Everblades (ECHL) and Hertz have announced a naming-rights agreement for the team’s home venue, which is now known as Hertz Arena. The agreement entails updating the facility’s interior and exterior with the Estero-based Hertz’s logo and other branded signage.  (more…)

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New Milwaukee Bucks logos

New for 2018: Fiserv Forum

A naming-rights agreement for the new home of the Milwaukee Bucks is finalized, as the club and Fiserv, Inc. have come to terms on the Fiserv Forum. The agreement effectively ends the search for an arena naming-rights partner for the Bucks, who will begin play at the brand-new Fiserv Forum with the 2018-19 NBA season.  (more…)

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Toronto Marlies

New for 2018: Coca-Cola Coliseum

The home of the Toronto Marlies (AHL) is being renamed, as Maple Leaf Sports & Entertainment (MLSE) and Coca-Cola have agreed to a naming-rights deal for Coca-Cola Coliseum. Known until this agreement as Ricoh Coliseum, the arena’s name is changing as the result of a 10-year partnership between Coca-Cola and MLSE.  (more…)

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