A new name is in place for the home of the Belleville Senators (AHL), as the facility is now known as CAA Arena. The new name is the result of a naming-rights pact between the Senators and CAA South Central Ontario (CAA SCO). (more…)
Tag Archives | naming rights
New for 2018-19: Hertz Arena
The Florida Everblades (ECHL) and Hertz have announced a naming-rights agreement for the team’s home venue, which is now known as Hertz Arena. The agreement entails updating the facility’s interior and exterior with the Estero-based Hertz’s logo and other branded signage. (more…)
New for 2018: State Farm Arena
A major venue naming-rights change has taken place in the NBA, as the Atlanta Hawks have announced the renaming of Philips Arena to State Farm Arena. (more…)
New NBA and NHL Arena Naming Rights Deals for 2018
Ever since the 2017-18 NBA and NHL seasons concluded, there has been something of a shakeup when it comes to arena naming rights. The highest-profile arena opening this fall now has an official name, while several more established venues saw their names change. (more…)
New for 2018: Fiserv Forum
A naming-rights agreement for the new home of the Milwaukee Bucks is finalized, as the club and Fiserv, Inc. have come to terms on the Fiserv Forum. The agreement effectively ends the search for an arena naming-rights partner for the Bucks, who will begin play at the brand-new Fiserv Forum with the 2018-19 NBA season. (more…)
New for 2018: Coca-Cola Coliseum
The home of the Toronto Marlies (AHL) is being renamed, as Maple Leaf Sports & Entertainment (MLSE) and Coca-Cola have agreed to a naming-rights deal for Coca-Cola Coliseum. Known until this agreement as Ricoh Coliseum, the arena’s name is changing as the result of a 10-year partnership between Coca-Cola and MLSE. (more…)
Rimrock Auto Arena Naming Rights to Hit The Block
With the current agreement set to expire next May, the naming rights to Billings, MT’s Rimrock Auto Arena will be hitting the block. (more…)
New for 2018: CU Events Center
The University of Colorado‘s arena is adopting a new name, as the former Coors Events Center has officially become the CU Events Center. (more…)
Scotiabank Arena Name Takes Effect
July 1 marked a major shift in Toronto, as the former Air Canada Centre officially became known as Scotiabank Arena. (more…)
New for 2018: CHI Health Center Omaha
Downtown Omaha’s arena is about to receive a new name, as officials have approved a naming-rights agreement for CHI Health Center Omaha. (more…)
