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Google Cloud Inks Chase Center Partnership

Chase Center signage rendering

Google Cloud has struck a Chase Center partnership agreement with the Golden State Warriors, making it the team’s official public cloud provider and a founding partner of the upcoming arena. Chase Center will open in time for the 2019-20 NBA season. 

“Google is one of the most innovative and iconic brands in the world,” said Warriors Owner and CEO Joe Lacob. “As the first professional sports team to partner with Google Cloud, we’re looking forward to combining our individual expertise into an overall unique and exciting fan experience for everyone attending events at Chase Center.”

Under the agreement, the Warriors and Chase Center will collaborate with the Google Cloud team on a phased approach to create a seamless technology integration as well as ongoing exploration of opportunities to leverage technology for Warriors and Chase Center events and programming. The partnership will also focus on ways to use Google Cloud analytics and machine learning capabilities to enhance decision-making and provide coaches, staff and players with more data-driven touch points than ever before. Additionally, it will provide faster analysis of high volumes of data for the coaching staff and front office. Google Cloud will also host the Warriors and Chase Center mobile application, along with hosting all data warehouses for the organization and Chase Center.

“We’re excited to team up with the Warriors and help them leverage the power of cloud technology to take their player and fan experiences to the next level,” said Alison Wagonfeld, CMO, Google Cloud. “Our collaboration will allow them to use data analytics to enhance team and player performance, create more engaging fan experiences and deliver world-class media and entertainment.”

Google Cloud joins current Chase Center Founding Partners Accenture, Hewlett Packard Enterprise, Pepsi, RingCentral, United Airlines and naming rights partner Chase. The partnership covers additional sales and marketing elements related to the Warriors including radio, social media, online and in-arena when the team opens Chase Center for the 2019-20 NBA Season.

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