The Los Angeles Times is reporting that the Los Angeles Clippers will unveil the renamed Honey Training Center Friday, part of an agreement with LA-based tech firm Honey.
Located in the Playa Vista neighborhood of Los Angeles, the team’s practice facility underwent several renovations during the offseason. It is now reportedly set for a new name as well, with the Clippers expected to unveil the Honey Training Center moniker Friday.
The partnership between the Clippers and Honey will reportedly include several elements in addition to Honey Training Center naming rights. It is expected that the agreement will amount to a multi-year, multi-million dollar partnership. More from the Los Angeles Times:
The Clippers on Friday will announce the renamed Honey Training Center as part of a corporate sponsorship deal with Honey, a tech firm founded and based in Los Angeles that finds discounts for online shoppers, according to a person with knowledge of the agreement. The logo of the seven-year-old company also will be displayed on the Clippers’ practice courts and jerseys the team wears during practices.
Terms of the deal were not disclosed but it lasts at least four years and the team will receive a “multimillion-dollar investment,” the person said.
About half of NBA franchises have sold naming rights in connection with their practice facility, with the Golden State Warriors and Clippers joining those ranks this week.
The training facility originally opened in 2008. Among the recent improvements it received include renovations to the locker room, new media space, and expanded weight and training rooms.