The Milwaukee Bucks are planning to have Fiserv Forum roof signage installed by September, giving prominent display to the arena’s naming-rights partner.
Last July, a month before the arena’s opening, the Bucks announced a 25-year naming-rights partnership with Fiserv, Inc., a Brookfield, WI-based financial services technology provider. The agreement put the Fiserv Forum name into place ahead of the 2018-19 NBA season, but the installation of rooftop signage spelling out the arena’s name–a branding element often association with arena naming-rights deals–is not in place yet.
That is expected to change over the coming months, however, as the Bucks are planning for the signage to be installed by September. More from the Milwaukee Journal Sentinel:
This September, the white roof of the 17,500-seat arena also is expected to be donning the orange Fiserv moniker, the Milwaukee Bucks said.
According to plans submitted to the city as part of the $524 million arena project, the permanent sign spelling out “fiserv.forum” will span almost 192 feet across the roof — more than twice the length of the basketball court inside. The largest letters will be nearly 52 feet long.
The lettering, which is being produced by Jones Sign Co., will be made of aluminum. Letters will contain orange LED lighting so the sign can be seen at night.
Fiserv Forum replaced the adjacent Bradley Center, demolition of which is close to wrapping up. The new arena is part of a larger downtown Milwaukee development initiative that includes an adjacent Entertainment Block and other features, with additional amenities possible in the coming years.
Rendering Jones Sign Co.