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Bucks Envision More Development Surrounding Fiserv Forum

Future Downtown Milwaukee Development rendering--Milwaukee Bucks Fiserv Forum

Although they could be years away from fruition, the Milwaukee Bucks envision several amenities in future phases of development surrounding Fiserv Forum

The Bucks are currently playing their first season at the brand-new Fiserv Forum, an arena located in downtown Milwaukee. For years the project has been envisioned as the anchor of a broader downtown Milwaukee redevelopment initiative, and the Bucks are now offering a glimpse of how future phases of development could take shape.

Several sites surrounding the arena, including that of the Bradley Center–the team’s former home, currently being demolished–would be redeveloped to feature a mix of amenities. A 226-room hotel would anchor new development on the Bradley Center site, with office space among the offerings constructed at the site of the arena’s parking garage, and two additional blocks including features such as housing, offices, dining and retail space, and more. These ideas could evolve over time and essential components, such as project developers and financing, will have to fall into place. Still, the Bucks and team president Peter Feign are looking ahead to what could be added in the coming years. More from the Milwaukee Journal Sentinel:

“The vision here is: How do we continue to build density and evolve the neighborhood?” said Bucks President Peter Feigin.

The idea is to “show the possibilities,” he said.

Head of the Herd Real Estate Development LLC, which is operated by the Bucks’ main owners, has long planned additional development on the former Bradley Center site, as well as the vacant blocks in the former Park East strip between Juneau Avenue and McKinley Boulevard….

These most recent, more detailed plans are now being used to market the project sites to potential developers and investors, Feigin said.

In addition to the Fiserv Forum’s opening last fall, there have been a few other signs of the initiative taking shape. That includes an Entertainment Block adjacent to Fiserv Forum, which will see a few new businesses open this spring.

Rendering courtesy Eppstein Uhen Architects Inc.

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