The home of the St. Louis Blues has been renamed Enterprise Center, the result of a new naming-rights agreement that was announced on Monday. The 15-year agreement calls for interior and exterior signage featuring the Enterprise logo.
Located in downtown St. Louis, the arena was formerly known as the Scottrade Center. The new name has a strong local connection, as Enterprise was founded and is still headquartered in St. Louis.
“We are thrilled to have two St. Louis institutions extend their partnership with this naming-rights agreement,” said St. Louis Blues Chairman Tom Stillman. “The Blues and Enterprise were born in St. Louis and have enjoyed more than a half century of success in this community. Jo Ann Taylor Kindle and Andy Taylor have been key members of our all-local ownership group since 2012, and this new agreement is yet another example of the Taylor family’s commitment to the Blues and to the entire St. Louis community. We are excited that the home of the Blues, and the site of so many high-profile sports and entertainment events, will soon be Enterprise Center.”
“This new partnership is a natural fit – the Blues and Enterprise are St. Louis originals,” said Jo Ann Taylor Kindle, President of the Enterprise Holdings Foundation, as well as a member of the St. Louis Blues’ ownership group and daughter of Enterprise founder Jack Taylor. “Last year we both celebrated milestone anniversaries in our hometown – 50 years for the Blues and 60 years for Enterprise. St. Louis means a lot to our company – it’s where my family founded our business and where many of our employees and customers live and work. We’re excited to take our partnership with the Blues to this new level, and we look forward to the many memories to be made at Enterprise Center.”
The naming-rights agreement was announced at a press conference on May 21. The new agreement goes into effect on July 1.
Enterprise has been an Official Partner of the National Hockey League (NHL) for nearly a decade. “NHL fans are three times more likely to rent from Enterprise three or more times a year compared to our general customer,” said Pat Farrell, Enterprise’s Senior Vice President and Chief Marketing & Communications Officer. “Our frequent renters are also more likely than average consumers to tune in to high-profile sporting events. All that has made the NHL a proven high-value marketing partner that helps us drive increased levels of brand awareness and consideration.”
The announcement comes at a time when the facility is being renovated and reinvented to heighten the fan experience, elevate the dining and beverage options and create new gathering spaces. The summer 2018 renovations will bring dramatic changes at every level, for every fan
Rendering courtesy Enterprise Center.
