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New for 2017-2018: Wisconsin Herd

Wisconsin Herd

The new Milwaukee Bucks Developmental League franchise playing out of a new Oshkosh arena will be known as the Wisconsin Herd and is slated to make its debut in November.

“The Wisconsin Herd is so much more than a team name; it’s a brand that embodies a group of players fighting to join the Milwaukee Bucks, along with an excited fan base ready to rally behind Wisconsin’s newest team,” said Wisconsin Herd President Steve Brandes. “We hope the people of the Fox Valley join the Herd today with family-affordable season tickets to watch future NBA talent.”

“We are proud to call our D-League team the Wisconsin Herd, which we believe will resonate with fans across the state,” said Bucks President Peter Feigin. “The Herd will become an important brand extension of the Bucks and we’re excited to watch the emerging talent in the upcoming season.”

The team’s official logo at a special event in Oshkosh on June 22.

It is an interesting choice, to be sure. Yes, a group of deer is a herd, but that’s not a usual reference. (Indeed, if herd comes up in a conversation, it will be in reference to cattle.)

“The Wisconsin Herd name has a strong, competitive feel, and it says we’re a team that’s here to win,” said Oshkosh Mayor Steve Cummings. “It has a nice tie with the Bucks while being very much a part of this state and its image.”

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