CSL Marketing Group will market premium seating, suites and naming rights to a new Haymarket-area arena in downtown Lincoln, set to serve as the home of University of Nebraska Cornhuskers basketball.
CSL Marketing, out of Plano, Texas, is affiliated with Conventions, Sports and Leisure, the consulting firm that helped plan out the new arena. It was chosen after a bidding process.
Besides the seating and naming rights, CSL will sell signage and sponsorships as well as pouring rights for alcoholic (which will not be sold during Husker basketball.
The city is negotiating a contract with DLR Group of Omaha to design the arena.