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Diageo new Co-op Live drinks partner

Beverage and spirits giant Diageo is the new Co-op Live drinks partner, as Guinness will become the Manchester (UK) venue’s official beer partner.

The 23,500-capacity entertainment venue is set to open in 2023. In line with Co-op Live’s commitments to minimize single-use plastic, and Diageo’s ambition that 100 percent of its packaging will be widely recyclable, reusable or compostable by 2030, the two companies are committed to working together on future sustainability and recycling programs.

Diageo’s full portfolio of spirits includes Johnnie Walker scotch, Smirnoff vodka, Tanqueray gin and Captain Morgan rum. So expect plenty of these offerings with Diageo as Co-op Live drinks partner, and we are interested to see how the facility will handle the potential prospect of the slow-pouring Guinness as official beer.

“It was key for us to find a partner in this important category who would work with us to further deliver on making Co-op Live an entertainment and lifestyle destination and in Diageo we found the perfect company,” said Sam Piccione III, President, OVG International, via press release. “The team at Diageo is best in class when it comes to creating experiences and we can’t wait for our fans to enjoy an ice-cold Guinness, iconic spirit, or draught cocktail at their favorite concert.”

Rendering courtesy Oak View Group.

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