The Detroit Pistons are adding a new floor-level CURE Insurance Courtside Club to Little Caesars Arena for the 2021-2020 season, as the NBA team adds an exclusive offering for those holding courtside seats.
The new space will offer high-top tables, TVs, food and drinks served from a full-service bar sponsored by Grey Goose. It will be located behind the visitor’s baseline. It also includes secured parking in garage connected to Little Caesars Arena, as well as VIP experiences at Pistons-hosted events throughout the year.
“The CURE Insurance Courtside Club is a unique opportunity to reshape and enhance the fan experience,” said Brenden Mallette, Senior Vice President of Corporate Partnerships & Engagement for the Pistons, via press statement. “As our fans return to Little Caesars Arena this fall in full force for the first time in nearly 18 months, the club is one of many new amenities that will welcome them back to Detroit Basketball.”
The new club will be ready for the first preseason game of the 2021-2022 NBA season.
Renderings courtesy Detroit Pistons.