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Sacramento Kings to Add Augmented Reality Engagements to App

Sacramento Kings

In partnership with Imagination Park Technologies Inc., the Sacramento Kings will integrate new ImagineAR SDK/API in the Sacramento Kings + Golden 1 Center app to deliver augmented reality (AR) engagement opportunities during home games.

“We are excited to work with the innovative team at Imagination Park Technologies to make the latest AR technology available to our fans and provide new ways for them to interact with the team,” said Chief Technology Officer Ryan Montoya.

“We are honored to be working with the Sacramento Kings, a team that truly understands the importance of using augmented reality and innovative technology to improve the sports world,” said Imagination Park Technologies CEO Alen Paul Silverrstieen. “With the ImagineAR™ Self Service Platform, the Kings will have the most advanced AR features and functions available to lead to more fan engagement and activations.”

Starting in early 2020, fans will have many opportunities to interact with AR through the Sacramento Kings + Golden 1 Center app, including AR scavenger hunts, in-arena photo opportunities with digital players, sweepstakes, giveaways, interactive sponsorship campaigns and more.

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