The 2019-2020 NBA season brings a big change to Fiserv Forum, home of the Milwaukee Bucks: transactions will be powered by the Fiserv Clover POS system.
The Fiserv Clover POS now powers payments for all Fiserv Forum food and beverage concessions. Fiserv, of course, is the naming-rights partner for the Bucks at the arena, which opened last season. Milwaukee-based Fiserv is a global provider of payments and financial services technology solutions
“Fiserv Forum symbolizes our commitment to excellence, and that now includes a more innovative payments experience to accentuate the best in entertainment experiences,” said Jeffery Yabuki, Chief Executive Officer, Fiserv, via press release. “A majority of the people in the U.S. are interacting with Fiserv technologies daily, and now those attending events at Fiserv Forum will have an opportunity to see innovation in action with our Clover platform.”
Clover enables customers to pay using a debit or credit card or via Apple Pay, Google Pay or Samsung Pay, with the option of receiving digital receipts.
“Implementing Clover means our fans can spend more time watching the game and less time waiting in line,” said Peter Feigin, president, Milwaukee Bucks, via press release. “Being able to bring Fiserv technology to Fiserv Forum underscores the strong relationship between our organizations. With Clover, we have a world-class payment experience to match our world-class entertainment experience.”
At Fiserv Forum, detailed sales data and other real-time operational analytics will yield insights into when, where, and how fans are interacting, enabling the organization to optimize future fan experiences.
More than 25 major stadiums and arenas across the United States manage their payments with Clover to improve their fans’ experiences, including Citi Field in New York and CenturyLink Field in Seattle. Implementing Clover at Fiserv Forum was possible through a strategic partnership with Bypass, an independent software vendor (ISV) that has integrated their stadium-specific software directly into the Clover platform.
