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American Airlines Unlikely to Renew AmericanAirlines Arena Naming Rights

Miami Heat

It appears that American Airlines will not renew AmericanAirlines Arena naming rights, as Miami-Dade County indicates that the airline is not in the running for a deal.

Home to the Miami Heat, AmericanAirlines Arena is named as part of a naming-rights agreement with American Airlines that expires at the end of 2019. As that deal approaches it ending point, Miami-Dade County officials are searching for a new naming-rights partner.

It seems that American Airlines will not be renewing the deal, as a Miami-Dade County official said this week that the airline is “not in the mix.” A new name for the arena has not been announced yet, as work continues to secure to a new agreement. More from Miami Today:

The home of the Miami Heat is getting a new name: American Airlines is no longer vying for the naming rights it bought more than two decades ago, Miami-Dade Deputy Mayor Ed Marquez said Monday.

“American Airlines, they’re not in the mix,” he said.

Nothing is yet official, he said, but at least one “nationally renowned company” is in advanced talks to rechristen what by January will no longer be AmericanAirlines Arena.

“They’ve toured the site and are in discussions with the Heat,” he said.

The original naming-rights agreement was struck with American Airlines prior to the venue’s opening in 1999. It calls for the airline to pay roughly $2.1 million annually as part of a 20-year sponsorship.

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