Harbour Station has been renamed TD Station, the result of a recent naming-rights agreement between the Saint John Sea Dogs (Quebec Major Junior Hockey League) and TD Bank Group.
The naming rights come as part of a five-year sponsorship agreement between TD and the Sea Dogs announced earlier this month.
“We are excited to unveil TD Station as the new home of the Saint John Sea Dogs,” said Jennifer Auld, Vice President Atlantic Canada, TD Canada Trust. “TD has a long history of supporting and investing in the communities we serve, and we are proud to be bringing new and exciting experiences to the fans, our customers and colleagues in Saint John .”
The name, TD Station, continues the traditions established by Saint John’s Union Station in the 1930s. The area, once a major railway center at the turn of the 20th century, provided the base for two majestic railway stations—Union Depot, constructed in 1884, and the grand Union Station, constructed in 1933.
“We’re thrilled with the announcement of TD Station,” said Trevor Georgie, President & General Manager, Saint John Sea Dogs. “The name maintains some of the history of the original and we look forward to what the future holds here. ‘Sea Dogs win the President Cup/Memorial Cup at TD Station’ has a nice ring to it.”
“We are pleased that TD has committed to supporting and investing in the Saint John region. It’s a great way to begin our 26th year of serving the members of the community,” said Mike Caddell, General Manager, TD Station. “Harbour Station has hosted over eleven million patrons through its doors since opening, and we look forward to serving many more with our new sponsor, TD.”
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