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Symetra Named First Seattle NHL Founding Partner

KeyArena renovation Oak View Group

In a major sponsorship deal, Symetra Life Insurance Company is the first founding partner of the upcoming Seattle NHL franchise, the New Arena at Seattle Center, and Northgate Ice Centre.  

Symetra, based in Bellevue, Wash., is a national provider of employee benefits, annuities, and life insurance. As a founding partner, the Symetra brand will be prominently showcased throughout the New Arena at Seattle Center as well as the Northgate Ice Centre, appearing on the ice and dasher boards. Additionally, Symetra will become the title sponsor of one of the premium clubs inside the New Arena at Seattle Center.

In the coming months, Symetra, NHL Seattle and Oak View Group will unveil programs designed to make a lasting and positive impact on the community as well as joint philanthropic endeavors.

“We are thrilled to enter into an agreement with Symetra as our first founding partner,” said Tim Leiweke, CEO of Oak View Group. “Symetra is committed to investing in and improving the community and they are the perfect fit for what we’re working on. We feel that a partnership between our organizations will provide tremendous value across the Pacific Northwest.”

“Symetra is excited to be a founding partner at the center of the return to hockey in the Pacific Northwest,” said Margaret Meister, CEO of Symetra. “The New Arena at Seattle Center will transform the face of sports and entertainment in the Pacific Northwest and we’re pleased to be first to support these efforts. Our partnership with OVG and NHL Seattle will help us reach our customers while giving us a great platform to elevate Symetra’s brand awareness. Our home is in the Puget Sound region, and we are pleased to partner with organizations that have a clear connection to our community and align with our dedication to those we service.”

“Adding Symetra as a founding partner is a great start to ensuring we have key partners who support us in our commitment to the community and know what it is like to be a good neighbor,” said Tod Leiweke, CEO of NHL Seattle. “We share a vision of excellence and will work together to support and promote inclusivity and make a positive impact in our community.”

NHL Seattle’s inaugural season begins in 2021.

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