Quicken Loans Arena is being rebranded amidst a major renovation project, as the Cleveland Cavaliers announced Tuesday that the venue is becoming Rocket Mortgage FieldHouse. Rocket Mortgage is a subsidiary of Quicken Loans.
The newly minted Rocket Mortgage FieldHouse is home to the NBA’s Cavaliers, hockey’s Cleveland Monsters (AHL), and a variety of other events. An ongoing $185 million renovation project is set to be completed this fall and the arena has a few major events on its docket in future years, including the 2022 NBA All-Star game weekend–when the NBA will be celebrating its 75th anniversary–and the Women’s Final Four in 2024.
The Rocket Mortgage FieldHouse announcement was made Tuesday by Cavaliers Chairman and Quicken Loans Founder and Chairman Dan Gilbert, Quicken Loans CEO Jay Farner, Cavaliers and Rocket Mortgage FieldHouse CEO Len Komoroski and Cavaliers General Manager Koby Altman. They were joined by Cleveland Mayor Frank Jackson and Cuyahoga County Executive Armond Budish.
The new name was revealed in a video presentation in front of hundreds of guests and media prior to Fan Appreciation Night at the Cavaliers final home game for the 2018-19 season.
“Since 1994, Cleveland has shared countless unforgettable moments at this arena. From hosting world-class music acts to multiple NBA Finals games, the Rocket Mortgage FieldHouse has been the epicenter of entertainment in Cleveland for decades,” said Gilbert. “Today marks the beginning of the next chapter in the evolution of this incredible facility, as not just one of the world’s premier sports and entertainment venues, but a hub of technology that is leading the charge in innovation, efficiency and fan experience.”
The arena will be completing a $185 million renovation that will increase the total square footage of the venue from 95,380 sq. ft. to 152, 970 sq. ft. A new glass façade featuring 1,475 glass pieces and atrium will add 42,530 sq. ft. of new public space to create a dramatic exterior presence. Rocket Mortgage Fieldhouse will have eight new public destination hospitality spaces and receive technology upgrades to improve the fan experience.
“There are many synergies between the transformation of this beautiful venue and the nation’s largest residential home lender,” said Farner. “Cleveland has been a great home to us for many years, not only because of the arena naming, but also because our highly successful 600-team member downtown office. We are thrilled to see our Rocket Mortgage brand take center stage while we join the Cavaliers in this exciting new era of Cleveland sports and entertainment history.”
“Rocket Mortgage FieldHouse will bring a new identity to a building that has been completely transformed and will remain Cleveland’s sports and entertainment epicenter for decades to come,” said Komoroski.
The 25-year-old publicly-owned facility is a joint-venture between the City of Cleveland, Cuyahoga County, the Gateway Economic Development Corporation and the Cavaliers.
Rocket Mortgage FieldHouse signage will be prominently featured on the new glass facade that spans the entire north side of the building, reflecting the downtown Cleveland skyline. The new Rocket Mortgage FieldHouse branding will be installed over the coming months and includes exterior and interior signage, LED roof signage, the Cavs and Monsters playing surfaces, and other assets throughout the arena.
The venue’s new website address is RocketMortgageFieldHouse.com. For the latest news and updates, follow the arena’s official Twitter feed (@RMFieldHouse), Instagram account (@RocketMortgageFieldHouse) and Facebook page (Facebook.com/RocketMortgageFieldHouse).
Rocket Mortgage FieldHouse will close in mid-May to complete the renovation in time for the grand-opening on September 30th with six-time Grammy Award winning and Ohio natives, the Black Keys in concert. The show will kick-off a full slate of sports and entertainment for 2019-20 that includes the celebration of the Cavaliers 50th season, along with entertainment acts such as Jurassic World Live (Oct. 3-6), Carrie Underwood (Oct. 16), Celine Dion (Oct. 18), Elton John (Nov. 11), and Luke Combs (Nov. 16) with more to be announced soon.
Rendering courtesy Rocket Mortgage FieldHouse.
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