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Milwaukee Bucks Making Big Plans for Live Block

Milwaukee Bucks entertainment district

As envisioned by the Milwaukee Bucks, a new outdoor plaza and “Live Block” will serve as a year-round destination for many types of events. 

The Bucks are continuing construction on their new downtown arena, which is currently on track to open for the 2018-19 NBA season. In constructing the project, the Bucks and area officials are hoping to bring more economic activity to downtown Milwaukee on a year-round basis, and believe the Live Block will be a key component in that plan.

The plaza will be fronted by three buildings and feature several amenities, including a brewery. It will also have the capability to host non-basketball events at any point in the year, giving project officials hope that the plaza will become a major gathering place in downtown Milwaukee. More from The Milwaukee Journal Sentinel:

“This will become in many ways one of downtown Milwaukee’s only outdoor rooms,” said real estate developer Blair Williams, who is working for the Bucks on the entertainment district. “The goal here is for this to become a forum for Milwaukee.”

The plaza can be configured to include a temporary outdoor stage for concerts for up to 12,000 people, Williams said last week in a speech to the Rotary Club of Milwaukee.

“That plaza really matters,” Williams said. “That plaza is intended for heavy programming.”

He said that in addition to the 55 to 65 Bucks and Marquette University Golden Eagles basketball games (depending on playoffs), the plaza will be used for many other events.

Construction on the plaza began earlier this year, and more information on its tenants is expected to be revealed down the road.

RELATED STORIES: Construction of Entertainment District at Milwaukee Bucks Arena UnderwayBrewery, Restaurants Pitched for Bucks Arena Entertainment DistrictMilwaukee Bucks Release Entertainment District Renderings

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