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Scottrade Center Naming Rights Could Become Available

St. Louis Blues

Naming rights to the Scottrade Center, home to the NHL’s St. Louis Blues, are slated to become available in the near future. 

TD Ameritrade is planning to acquire Scottrade, the company that currently has its name on the arena. While that agreement has not been finalized, it was at one point expected that, when the transaction was complete, that the name of the arena would likely change as a result of by the deal, most likely making the venue the TD Ameritrade Center.

However, TD Ameritrade is now stating that it intends to sell back the naming rights after it acquires Scottrade. The exact timing of when that will occur remains unknown, but it would present the opportunity to facilitate a new naming rights agreement. More from CBS St. Louis:

We went to Patrick Rishe, head of the sports business program at Washington University, for insight. He suggests casting a wide net to woo both St. Louis-based companies and big, national brands.

“Whether you’re talking about the sale of a franchise or the sale of naming rights or the sale of your home, competition will drive that price up,” he explained. “So I think that’s the strategy that they should employ.”

Scottrade originally became the arena’s naming rights sponsor in 2006. The naming rights agreement has been set to run through 2021.

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