The Conseco Fieldhouse name will live on despite the brand disappearing from the marketplace, as officials with CNO Financial Group — the new name for Conseco — decide to keep the old name for now.
The firm is 12 years into a 20-year, $40-million naming-rights deal for the home of the Indiana Pacers (NBA).
The firm went through the name change last March and had discussions with the team about the cost of changing the arena name. However, when presented with the costs of such a dramatic change when it comes to things like signage, the decision was made to keep the current name — an odd decision, as the Conseco brand doesn’t exist anymore.
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