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New for 2010: Scotiabank Saddledome

Scotiabank Saddledome

The rumors were true: the name of the home of the Calgary Flames (NHL) and Calgary Hitmen (WHL) is now Scotiabank Saddledome, as the banking giant closes on a new naming-rights deal.

“We are delighted to be taking a new step in our partnership with the Calgary Flames, an integral part of this city, the province and one of Canada’s favourite sports,” said Duncan Hannay, Scotiabank Senior Vice-President, Marketing, Canada.

Originally named the Olympic Saddledome, the arena was constructed in 1983 for the 1988 Calgary Winter Olympics and became the first modern arena in North America with an Olympic regulation-sized ice rink. Capable of seating more than 19,000 people, the Saddledome has also been home to the Calgary Flames since 1983 after the team’s move from Atlanta to Calgary in 1980.

The arena is home to the Calgary Flames, Calgary Hitmen, Calgary Roughnecks and many of Calgary’s premier events including concerts and trade shows. Building naming rights are subject to City approval.

“The Calgary Flames are honoured and proud that Scotiabank, one of the nation’s oldest and most respected financial institutions has chosen to partner in the Scotiabank Saddledome. It’s much more than a name on a building. It is a total and mutual commitment to co-branding and marketing two of Canada’s best, in banking and in hockey. A dynamic partnership excited about the future of our city, our province and our country,” said Calgary Flames President and CEO Ken King.

RELATED STORIES: Pengrowth out, Scotiabank in at Saddledome?

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