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Rutgers contracts with Nets, IMG for naming rights

Rutgers is outsourcing arena naming-rights negotiations to Brooklyn Sports & Entertainment (affiliated with the NBA’s New Jersey Nets) and IMG College, in an attempt to raise more revenue for the institution.

No word on the terms of the agreement.

Brooklyn Sports & Entertainment has been involved in two arena naming-rights deals in recent years: Izod Center and Barclays Center.

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