The new downtown Louisville arena will be known as KFC Yum! Center, as the locally based Yum! Brands and the Louisville Arena Authority come to an agreement on a 10-year, $13.5 naming-rights deal.
The deal is considerably less than what the Louisville Arena Authority once envisioned in a naming-rights deal: at one point a figure of $40 million over 20 year was discussed. In addition to the naming rights, Yum Brands also snared the rights to eight concession stands in the building as well as other as-yet-undisclosed considerations.
Yum Brands is the umbrella company for the Kentucky Fried Chicken (KFC), Taco Bell, Pizza Hut and A&W chains.
The $238-million, 22,000-seat arena opens this fall as the home of University of Louisville basketball.
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