Despite withdrawing from a major Kentucky Derby sponsorship, Yum Brands says it is committed to its naming rights agreement for the KFC Yum Center. (more…)

Despite withdrawing from a major Kentucky Derby sponsorship, Yum Brands says it is committed to its naming rights agreement for the KFC Yum Center. (more…)
Just days remain until the end of the current Kentucky legislative session, and lawmakers are still debating a bill concerning the KFC Yum! Center. (more…)
On Friday, the Louisville Arena Authority moved forward with plans to refinance the KFC Yum! Center, though some additional steps remain. (more…)
The agreement relating to the KFC Yum! Center could be revised, as Louisville Metro officials are considering a reworked deal. (more…)
The University of Louisville will forgo some KFC Yum! Center sponsorship revenue over the next three years, giving the Louisville Arena Authority more cash to pay down larger-than-expected debt. (more…)
With the University of Louisville basketball teams setting attendance records and plenty of fans queuing up for concert tickets, KFC Yum! Center is poised to turn a profit in its first year open. That basketball would benefit from a new downtown arena was a given, though the boost to the women’s program — attendance rose […]
Two high-profile musical acts — Paul McCartney and the Eagles — are opening two high-profile arenas this fall. In Pittsburgh, Paul McCartney will be the first musical act to play Consol Energy Center, the new home of the Pittsburgh Penguins (NHL). The show is scheduled for Aug. 18, well in advance of the season opener […]
The new downtown Louisville arena will be known as KFC Yum! Center, as the locally based Yum! Brands and the Louisville Arena Authority come to an agreement on a 10-year, $13.5 naming-rights deal. The deal is considerably less than what the Louisville Arena Authority once envisioned in a naming-rights deal: at one point a figure […]
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