Dallas's American Airlines Center will receive a significant upgrade in video signage this summer.
The signage at Dallas's American Airlines Center is being significantly upgraded this summer, as installation has begun on the first 1080×1920 high-definition video screen in an NBA or NHL facility. The new digital screens, installed by Lighthouse, will increase video throughout the facility by 300 percent. Working with TS Sports, Lighthouse is installing 25 LED screens, including four 1080p full HD screens on the center hung display, will be installed at the facility. The upgrade will be completed over the summer for the 2009-2010 Dallas Mavericks and Dallas Stars seasons.
The center-hung display will comprise four Lighthouse P4 4mm screens, each producing 1080p Full HD images with superior sharpness and clarity. The center-hung display also will include four P10 10mm scoring screens and two P16 16mm screens, an octagonal and a round-shape advertising screens on the top and bottom sections, providing spectators with instant replays, important scoring information and dynamic ad content in bright, vivid color and ultra-sharp detail.
Two stadium-sized 20mm video screens have been installed, one at each end of the arena. Three times larger than the previous screens, every fan will have a stunning view of the on demand statistics and high resolution action.
For hockey and basketball games, two screens comprising P10 10mm panels will be placed along the dasher boards, where they will display advertising content to arena and TV audiences alike.
Circling the entire perimeter of the arena will be a huge 360 degree, F20 20mm fascia banner, to be installed on the Platinum level boards, and another ten F20 banners will be added to the Flagship level boards below. Each banner will display dynamic advertising content clearly visible from any seat in the arena.
"We promised our fans that the American Airlines Center will be the most technologically advanced sports facility, and Lighthouse and TS Sports stuck out as the obvious choice for making this happen," says Brad Mayne, president of the Arena Center Operating Company. "Lighthouse and TS Sports showed us they have the experience and expertise to pull this huge project together, and get it done on time. Now every Dallas sports fan will be able to enjoy the Mavs and Stars like they've never enjoyed them before."
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