After months of shopping naming rights to the new Orlando Magic arena, the team will rely on the tried and true and keep the naming rights close to home, with Amway ponying up $40 million over 10 years.
After months of shopping naming rights to the new Orlando Magic (NBA) arena, the team will rely on the tried and true and keep the naming rights close to home, with Amway ponying up $40 million over 10 years.
No surprise: Magic owner Rich DeVos is a billionaire whose fortune is built on Amway, the multilevel-marketing firm he launched in 1959. And while the Magic did shop the naming rights around, at the end of the day there was no real sense of urgency because Amway — which bought naming rights for the current Magic arena — was clearly available at a backup.
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