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MSG plans upgraded fan experience with Infosys deal

Madison Square Garden logoOperations at Madison Square Garden could be upgraded via a digital command center after the addition of Infosys as the Official Digital Innovation Partner for the New York Knicks and the Rangers.

According to an MSG press release, the command center will provide on-site staff with enhanced, real-time oversight of event operations via the continuous production of data and analytics. This valuable insight will allow MSG personnel to make immediate decisions to help deliver a more efficient, seamless fan experience. In addition, guests will be able to choose everything from the best entrance/exit to the most convenient food and beverage options.

“Madison Square Garden welcomes millions of people each year and one of our most important priorities is finding new ways to deliver a world-class experience to each and every one of them, down to the smallest detail – this Infosys partnerships helps us do just that,” said Andrew Lustgarten, President and CEO of MSG Sports and President of MSG Entertainment. “Infosys shares our vision for using data and analytics to improve the guest experience, and we couldn’t be more excited that they are joining us in such a significant and integrated partnership.”

Of course, it wouldn’t be a data-driven sponsorship these days if gaming weren’t involved on some level, with Infosys delivering in-depth stats during games. Infosys has also become the presenting partner of the Infosys Concourse on the 6th floor and the Infosys Suite Level on the 9th floor of The Garden. Infosys will receive substantial brand integration throughout these areas, as well as digital and static signage at all Knicks and Rangers games and as part of the Arena Concert Series.

In addition, Infosys is partnering with Knicks Gaming, an MSG Sports esports brand. Infosys will be presenting partner of the Knicks Gaming Training Center, once the new facility is complete. This includes personalizing training content for players through the use of AI to optimize the learning process.

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