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Monumental Sports, Ticketmaster extend relationship

Monumental SportsMonumental Sports & Entertainment (MSE) and Ticketmaster are extending their relationship, as Ticketmaster will facilitate all ticketing at Capital One Arena, EagleBank Arena, MedStar Capital Iceplex and MedStar Health Performance Center.

This covers all events for the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA), Capital City Go-Go (G League) and Capital One Arena concerts.

Monumental was among the first to migrate toward mobile entry in 2016 and has stressed immersive, seamless technologies for each step of the fan journey from on sale to event day.

“We have always believed in the power of technology to transform the fan experience,” said Jim Van Stone, President, Business Operations & Chief Commercial Officer, Monumental Sports & Entertainment. “In the past year, this has become even more necessary as we utilized digital tools to unlock contactless capabilities that helped keep fans safe. We look forward to continuing our partnership with Ticketmaster, working together to drive innovation as new opportunities emerge.”

On the docket for the extended relationship: new mobile ticketing technologies and established practices that are now considered standard business across professional sports, including instant ticket delivery and transfer right from your mobile device. In addition, MSE and Ticketmaster say they are developing new ways to utilize mobile tickets to enhance the fan experience through usage at concessions, parking, retail and special events.

Additional highlights include Ticketmaster’s ‘Virtual Venue’ where fans can see a 3D view of every seat to “try before they buy,” and event technology that manages the flow of fans into the venue on game day to ensure a smooth, seamless entry. MSE will continue to utilize Ticketmaster data, in conjunction with its integration with LiveAnalytics.

“Ted Leonsis and the team at Monumental are exciting partners to work with because they’re always on the cutting-edge, adopting the latest technology,” said Kurt Schwartzkopf, Executive Vice President, Sports, Ticketmaster. “This aligns well with our desire to continually innovate the ticketing experience, and we look forward to continuing our work together.”

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