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Proctor new Warriors CFO; Cardenas promoted to VP FP&A

Golden State WarriorsTwo big changes in the Golden State Warriors (NBA)/Chase Center management: Josh Proctor is the new Chief Financial Officer, while Liz Cardenas has been promoted to Vice President, Financial Planning & Analysis.

Proctor joins the Warriors following six years at Nike, where he most recently served as the Senior Director of North America Strategy. In this role, Proctor led the development of the overall marketplace strategy for the company’s largest operating segment. Acting as the chief of staff to Nike’s GM of North America, he drove monthly and quarterly business reviews and partnered with the segment CFO to develop the annual operating plan. Proctor joined Nike in 2014 as the Finance Director for Men’s Training in North America, where he managed a multi-billion-dollar P&L. He will report to Warriors President and Chief Operating Officer Rick Welts.

“Josh brings a strong finance and strategy background to the Warriors and Chase Center,” Welts said via press release. “He has excelled in key roles at some of the best entertainment and sports brands in the world.  His experience will be critical in helping navigate our operations through the pandemic and in helping chart our future growth.”

Prior to his time at Nike, Proctor spent four years as the Vice President of Strategic Planning for the San Francisco 49ers. During his tenure, Proctor played a key role in the financing of Levi’s Stadium, managing the overall project pro-forma and working closely with the league office/lending group. Additionally, he led the initial concessionaire selection process at Levi’s and led the launch of 49ers Gameday Live, the official mobile app for the team. He also brings experiences from multiple stints with the Walt Disney Company, where he most recently served in the company’s corporate finance group, as well as strategy and business development roles at Gap Inc.

In her new role as Vice President, Financial Planning & Analysis, Cardenas will continue to oversee all FP&A, as well as the Warriors and Chase Center procurement and strategic sourcing.

Cardenas joined the Warriors in 2017 and has spent the last four years acting as a key financial strategic partner for the team’s Chief Financial Officer and management team. During her tenure with the franchise, Cardenas managed the FP&A team through the final construction phases of Chase Center, and successfully orchestrated the organization’s move to San Francisco.

Prior to joining the Warriors, Cardenas spent nine years as the Vice President of Finance for TubeMogul, a Bay Area-based advertising technology company. Cardenas built the finance department from the ground up and supported the company in a successful IPO and subsequent acquisition by Adobe, where she moved into a leadership role on the FP&A team. Cardenas also spent two years as an audit associate for Deloitte & Touche.

“Liz has been an invaluable partner to all our business leaders the past four years, and this promotion recognizes her growing contribution,” Welts said via press release. “Her knowledge and understanding of every aspect of our business are invaluable as we plan our future.”