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Clippers staff up to develop new arena

New L.A. Clippers arena

With the active planning of Inglewood Basketball and Entertainment Center (IBEC) and owner/management of The Forum, the Los Angeles Clippers (NBA) announced a series of hires and promotions to manage these developments.

The new Chief Operating Officer (COO): Alex Diaz, who brings more than two decades of facility operations experience to the organization, managing some of the most prestigious and frequented venues in the country, including American Airlines Arena, Barclays Center, and Madison Square Garden. Diaz has spent the past four years with Venues Solutions Group, providing design and operational consulting services to sports franchises, leagues, venues, architects, and other related businesses in the field of sports and entertainment. Prior to that, Diaz held the position of Senior Vice President and General Manager of Madison Square Garden, where he was responsible for overseeing all facility operations for MSG and the Theater at MSG, and played a key role in the three-year $1.1-billion renovation of the arena.

Promoted to Chief Ticketing Officer: Jason Green, in his third season with the Clippers, who will oversee all aspects of ticketing for IBEC, Clippers and the Forum. Green joined the Clippers in 2018 as VP, Ticket Sales & Service. His key accomplishments include restructuring the ticket sales department and launching a business insights team that led the organization to achieve unprecedented ticket sales success and revenue growth. Before joining the Clippers, Green spent four years with the NFL’s Miami Dolphins and six years with the MLB’s San Diego Padres.

Promoted to Vice President of Premium Sales for Inglewood Basketball & Entertainment Center: Joel Adams, who will hire and guide a dedicated suite and premium sales team for the new arena. Adams joined the Clippers in 2018 as Director, Season & Inside Sales, where he transformed the inside salesdevelopment program and directed the ticket sales team which then led the NBA in new FSE revenue for the 2019-20 season. Prior to joining the Clippers, Adams held various roles in sales with the San Diego Padres, Cleveland Cavaliers, and Miami Dolphins where he led the new products sales effort for newly renovated Hard Rock Stadium.

Krystle Hogan has been promoted to Vice President of Ticket Sales & Service, overseeing the day-to-day sales and service efforts for Clippers events held at Staples Center. Since joining the Clippers as Director of Membership Services in 2018, Hogan has built a dedicated service model for season ticket members and increased renewals following the 2018-19 season, renewing more than 90 percent of full-season equivalents. Hogan also serves as Co-Chair of the Clippers’ LACED UP (Leadership & Action for Change, Equality and Diversity) committee, made up of more than 80 employees from the Clippers, Agua Caliente Clippers, and the Forum which is focused on promoting a culture of diversity and inclusion. Before joining the Clippers, Hogan spent seven seasons with the Padres, where she earned four promotions, eventually leaving the team as Senior Manager, Suite & Premium Service.

“We are fortunate that all four of these exceptional talents have been involved with developing and executing our organization’s vision for several years,” said President of Business Operations Gillian Zucker via press release. “They live our culture of relentless dedication to continuous improvement, and are dedicated to reimagining the live event experience for guests of the Clippers and Forum, and soon, at the Inglewood Basketball & Entertainment Center, the future home of the Clippers.”

The new billion-dollar Clippers arena is billed as having 18,000 seats for NBA basketball as well as plenty of high-end amenities.

Rendering courtesy L.A. Clippers.

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