The Orlando Magic and Anheuser-Busch are continuing their long-running partnership, extending the 31-year relationship with new elements at Amway Center and more.
Some highlights of the new deal include a recently unveiled Orlando Magic Budweiser-branded can; the newly branded ULTRA Club outdoor terrace bar led by the Michelob Ultra brand at the Magic’s arena, the Amway Center; continued rights to the Bud Light Baseline Bar in Amway Center; and exclusive use of the Magic logo across the beer and “beyond beer” family of Anheuser-Busch brands, which includes “ready to drink” (RTD) malt beverage products, such as Bon & Viv Spiked Seltzer, among others.
The Magic were recently honored as the Budweiser NBA Partner of the Year for the 2017-18 season at the Budweiser NBA Summit in St. Louis. The Magic were recognized for their successful execution of marketing strategies throughout the season and innovative ways to bring the partnership to life.
The Magic and Budweiser have been partners since the team’s inception in 1989. Over the many years, the two have created an unmatched synergy and partnership, bringing together the best elements of the two entities while sharing that with the fans and the Orlando community.
Some highlights of the Magic and Budweiser’s partnership included an original content series along with distinctive activations through the team’s app that featured concession ordering and experiences. The animated video content series Budweiser Legends featured unique and untold Magic stories with former Magic players and executives. One of the experiences offered through the Magic’s app was the ability to use “Magic Money,” a form of currency, to purchase access to the Budweiser Party Suite, an all-inclusive area of Amway Center. In addition, Anheuser-Busch’s naming rights to the Bud Light Baseline Bar continues, which is a fan-favorite destination at Amway Center and open to all ticketed fans providing clear views of the event floor.
Image courtesy Orlando Magic
