The NBA and William Hill have entered a new partnership, making the sports book operator an Authorized Sports Betting Operator of the NBA in the United States.
As part of the agreement, William Hill will have the right to use official NBA betting data and league marks across its mobile platforms and in its sports books throughout the country. Additionally, William Hill will be promoted across the NBA’s digital assets including NBA.com, the NBA app, and the NBA’s social media platforms.
“William Hill is a globally respected brand that has set an early standard for sports betting in the U.S. market,” Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA said in a press statement. “We are delighted to partner with William Hill as they grow their business throughout the U.S. and are excited to work together to provide a world-class experience to our fans.”
“We are proud of this creative partnership that benefits our customers and our partners nationwide while promoting legalized wagering on NBA events. The NBA has been a leader in recognizing the benefits of a legal sports betting market,” said Dan Shapiro, Vice President of Strategy & Business Development of William Hill US. “We expect this to be the beginning of a long and mutually beneficial relationship with the league and its teams.”
Legalized sports betting has become more widespread around the United States since May 2018, when the Supreme Court decided to rule the Professional and Amateur Sports Protection Act of 1992–which banned sports betting in most circumstances–as unconstitutional. That decision effectively paved the way for states to legalize sports betting individually. According to a press release announcing its partnership with the NBA, William Hill now has operations in 10 states and currently accepts one out of every four bets placed in the U.S.
In addition, William Hill and the NBA stated that they will collaborate on practices designed to protect the integrity of NBA games.
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