As part of a new partnership, sports book operator William Hill US is opening the William Hill Sports Lounge at Prudential Center–home of the New Jersey Devils.
Following the Supreme Court’s decision in May to rule the Professional and Amateur Sports Protection Act of 1992–which banned sports betting in most circumstances–as unconstitutional, there has been a flux of activity surrounding sports betting. Striking down the law effectively allows states to legalize sports betting, and both New Jersey and Delaware have already seen their laws legalizing sports betting take effect.
At Newark’s Prudential Center, William Hill US is opening the William Hill Sports Lounge. The lounge will feature plenty of monitors, with odds being updated consistently. However, in-person cash bets will not be accepted within the space, a measure that complies with New Jersey law limiting that activity to casinos and racetracks. More from the AP:
The viewing center will feature large video screens and constantly updated odds on sporting events in case fans with mobile betting apps on their phones want to wager. But it can’t accept in-person cash bets; those are restricted to New Jersey casinos and racetracks.
William Hill and Harris Blitzer Sports & Entertainment signed a multi-year partnership deal to give the bookmaker a physical presence at the arena, as well as including it in the team’s radio and digital broadcasts on the Devils Hockey Network, on Prudential Center’s exterior marquee LED billboard, and across the Devils’ digital and social media channels.
During Devils games, updated league-wide odds will be displayed on Prudential Center’s 9,584-square-foot, four-story-tall scoreboard.
“Five years ago, we placed a bet on New Jersey when we invested in opening a sports bar at Monmouth Park without knowing when sports betting would be legalized,” said Joe Asher, CEO of William Hill US. “Today, we are proud to continue to double down on that commitment by partnering with the New Jersey Devils and Prudential Center.”
The lounge is situated on Prudential Center’s main concourse, outside of section 18, and will be open for all Devils games as well as concerts and other special events. According to a press release issued on Thursday, this move represents the “first professional sports team to partner with a sports book in New Jersey after the state’s legalization of sports betting in June 2018.”
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