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Rimrock Auto Arena Naming Rights to Hit The Block

With the current agreement set to expire next May, the naming rights to Billings, MT’s Rimrock Auto Arena will be hitting the block. 

Car dealership Rimrock Auto Group has had its name on the venue going back to 2007, and its current naming-rights partnership is slated to expire on May 31, 2019. The company has already informed officials that it does not intend to renew the agreement, prompting a search for a new naming-rights partner for Rimrock Arena.

During a Yellowstone County commissioners meeting on Tuesday, it was revealed that the process of securing a new Rimrock Auto Arena naming-rights partner will likely start in the coming months. More from the Billings Gazette:

The process for renaming the Rimrock Auto Arena will probably begin during the coming months, Ray Massie, MetraPark’s marketing and sales director, told Yellowstone County commissioners Tuesday.

The automobile dealership opted not to renew its contract, Massie told commissioners. But Commission Chair John Ostlund said he thinks “we will have a lot of people interested in that opportunity” once a request for proposals is circulated.

Rimrock Auto Arena’s contract expires May 31, 2019, Massie said. MetraPark officials have an idea of what they believe the naming rights are worth, “but we want to first make sure the numbers we are asking for are legitimate,” he told commissioners.

Rimrock Auto Arena originally opened in 1975, but underwent an extensive overhaul after being severely damaged by a tornado in 2010. It is part of the MetraPark fairgrounds complex.

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