The Sacramento Kings are rolling out a unique ticket offering for the 2017-18 season, as the team has announced plans for a standing room only season pass.
The Kings standing room pass will be available for $15 per game, with the tickets supported by iPhone or Android devices. Those who purchase a standing room season pass will be upgraded to a seat in the lower level for at least two games, and the team’s venue–the Golden 1 Center–offers multiple areas for fans who are entering on a standing-room-only admission.
Similar plans have been implemented by teams other sports, particularly in Major League Baseball. Several MLB teams have jumped on the trend this year, many of which offer multiple standing room areas throughout their ballparks that can host fans entering on passes. (Our sister site Ballpark Digest has been covering this trend throughout the season.)
The Golden 1 Center features several options for standing room pass holders to choose from, thus allowing the Kings to roll out an offering that is unique among NBA teams. More from The Sacramento Bee:
The reason the plan can work is that the Golden 1 Center was designed to allow those standing on the main concourse to watch the game. There are no walls between the concourse, where many of the food and drink concessions are located, and the lower seating section. That means patrons on the concourse can continue watching the action on the court below.
The arena also has several spots with tall bar tables and “drink rails” overlooking the court, although one of those areas, the Sierra Nevada Draught House, was often jammed last season with standees who had seats but preferred the bar.
The standing experience is not entirely new in Sacramento or elsewhere. The Kings sold some standing-room-only tickets to premier games last year. Kings officials said, however, that the team may be the first in the NBA to offer standing-room-only season passes.
This ticket plan is being announced in advance of the King’s sophomore season at the Golden 1 Center, which opened for NBA action last fall.