The deal is far from final, reports Ad Age, but they are advanced enough for the branding to be discussed outside league offices. The NBA has been seeking a title sponsor for the D-League for years. From Ad Age:
The NBA has shown a willingness to get aggressive with its corporate sponsorship deals. The league in April approved the sale of on-jersey advertising for its major league in the form of small patches starting with the 2017-18 season, as part of a three-year pilot program.
The issue is whether fans will be interested in following a league that’s so aggressively sponsored. We do like to think the product on the court is a little above the financial considerations on the scoreboards and with the promotions. But, then again, Nascar remains a very popular sport despite commercialization that makes the G-League sponsorship look tame.