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Indiana Pacers add Sells Group Loft

Pacers Loft

The Indiana Pacers are adding another premium area to Bankers Life Fieldhouse, as the team has announced the Sells Group Loft

This loft space with theatre-box-style seating is the latest exclusive space to be unveiled by the Pacers this offseason. Last week, the Pacers announced the LifeBound Courtside Club, a revamped bar and restaurant space that features a view of the team’s practice court.

The Sells Group Loft is a combination of 12 Theater boxes and 14 Loge boxes on the south side of the Krieg DeVault Club Level. Each box will contain four seats with a total combined capacity of 104 seats in the new exclusive space.

The new area is part of ongoing improvements to Bankers Life Fieldhouse made possible by funding from the Capital Improvement Board, which owns the Fieldhouse.

Theater boxes inside the Sells Group Loft will provide private mini-suite accommodations including oversized chairs, iPads and charging stations, and direct access to the exclusive dining area and lounge. The Loge boxes offer a modern, open design with flat screen monitors, ergonomic executive chairs and granite countertops. Guests in both boxes will enjoy an upscale food and beverage experience with all-inclusive food and beverage options along with concierge, bartender and personal-service attendants. Guests in the Sells Group Loft will also enjoy access to the newly-renovated LightBound Courtside Club.

“Sells Group inspires people and companies to realize their full potential, so partnering with the Pacers is a perfect way for us to blend our work with an incredible organization,” said Sells Group President Patrick Sells. Sells Group is based in Indianapolis and helps companies grow customers through developing finance-first marketing and technological strategies that rely on analytics and data.

“Sports and entertainment experiences provide our company and those we help with a way to grow and expand our customer base just like the Pacers have helped many companies before us,” Sells added. “We are grateful to be a part of the Indianapolis community and for this opportunity to support our hometown team.”

“We have always maintained that there is not a bad seat in Bankers Life Fieldhouse,” said Pacers Sports & Entertainment President Rick Fuson. “We have always explored initiatives designed to increase the game and event experience for our patrons. This unique opportunity is just another example of opening a new world for our fans to enjoy games, concerts and other events.”

Rendering courtesy of the Indiana Pacers. 

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