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Kings Form Partnership with Sierra Nevada


The Sacramento Kings are forming a 10-year partnership with Sierra Nevada Brewing Company, giving the brewery a major presence at the Golden 1 Center

As part of the agreement, Sierra Nevada Brewing Company will have its name on the Sierra Nevada Draught House, an open-air lounge that will be located above the Golden 1 Center’s main entrance. Additionally, the Chico-based brewer will also roll out a Kings-branded beer that will be available at the Golden 1 Center. Brewed by arena executive chef Michael Tuhoy and Sierra Nevada, the blond ale “features a citrus, floral aroma from a generous addition of whole cone Crystal and Chinook hops, accentuated by mandarin and lemon peel for a very crisp, sessionable beer,” according to a release by the arena.

Decor within the Sierra Nevada Daought House will include reclaimed wood from Sierra Nevada’s North Carolina brewery and orchard walnut from Northern California. This, along with other intiatives, fits into the Golden 1 Center’s objective for environmental sustainability.

“Sierra Nevada has long been recognized as a great California brand, and a pioneer in sustainability and environmental responsibility,” said Sacramento Kings President Chris Granger in a press statement. “They are a great partner to have as we prepare to open Golden 1 Center and we are proud to offer our visitors a nationally-renowned product crafted in our region.”

“Golden 1 Center is a special project that emphasizes sustainability and community at the highest levels,” said Sierra Nevada founder Ken Grossman in a press statement. “We were excited at the opportunity to share our beer in what we consider our backyard, with friends that share our values.”

Rendering courtesy of the Golden 1 Center. 

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