Daktronics has announced the installation of two marquee LED boards at the American Airlines Center, home of the Dallas Mavericks and Dallas Stars. Work on installing the boards will take place this summer, allowing them to be in place for the 2016-2017 seasons of both teams.
“We are pleased to extend our partnership with Daktronics to upgrade the American Airlines Center video marquee,” said Dave Brown, Executive Vice President and General Manager of American Airlines Center. “The new LED technology elevates our marquee to the next level and heightens our branding opportunities to the 280,000 people that drive by the Center weekly.”
The new displays will be installed in the marquee structure off of Interstate 35E in Dallas. They will measure approximately 24 feet high by 20 feet wide and feature a 15HD pixel layout. These displays provide excellent image clarity and contrast with wide angle visibility while also incorporating industry-leading environmental protection. They will promote current and upcoming events as well as highlighting sponsors associated with the venue or specific events. The displays will also feature the highest brightness capability offered by Daktronics to combat the direct sunlight that will affect the displays.
“We are very excited and honored that Daktronics has been selected again to update the I-35 marquee display at the American Airlines Center,” said Dan Fjeldheim, Daktronics Sales Representative. “Daktronics’ high brightness LED product will allow for great viewing of the displays throughout the day.”