Top Menu

Big winner in NBA Finals? American Airlines

NBA FinalsWith American Airlines Arena and American Airlines Center hosting all games in the NBA Finals between the Miami Heat and Dallas Mavericks, there’s one big winner here: American Airlines.

Of course, this isn’t the first time American Airlines pulled off the unlikely coup: the two teams met in the 2006 NBA Finals, giving the airline the same sort of exposure. American Airlines bought naming rights to both arenas in headier times a decade ago, paying $195 million over 30 years for the Dallas rights and $42 million over 20 years in Miami.

Will the airlines receive a good return on their investment? Front Row Marketing Services says each game is worth $10 million in advertising to the airline. That may be a tad on the high side, but it’s still a considerable amount.


Sign up for the free weekly Arena Digest newsletter and keep up with the latest happenings! You can sign up here.

We’re on Facebook!

Follow Arena Digest updates on Twitter!

, , , , , ,