With American Airlines Arena and American Airlines Center hosting all games in the NBA Finals between the Miami Heat and Dallas Mavericks, there’s one big winner here: American Airlines.
Of course, this isn’t the first time American Airlines pulled off the unlikely coup: the two teams met in the 2006 NBA Finals, giving the airline the same sort of exposure. American Airlines bought naming rights to both arenas in headier times a decade ago, paying $195 million over 30 years for the Dallas rights and $42 million over 20 years in Miami.
Will the airlines receive a good return on their investment? Front Row Marketing Services says each game is worth $10 million in advertising to the airline. That may be a tad on the high side, but it’s still a considerable amount.
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