It was pretty inevitable that the Orlando Magic (NBA) would sign a major sponsorship with Disney Parks, purveyor of all things sparkly in the Magic Kingdom. And so it came to be.
Disney Parks is now a â€œChampions of the Communityâ€ sponsor for the franchise and Amway Center, as the two held a press conference yesterday to announce the deal.
â€œWe are honored to have the global brand of Disney, which has been such a fixture of this community for nearly 40 years, join us as a â€˜Champions of the Communityâ€™ sponsor,â€ said Orlando Magic President Alex Martins. â€œAs a long-standing member of the Central Florida community, Disney has established a great legacy that we hope to build upon at the Amway Center. We look forward to working together to make continued impact on our Central Florida community for one common purposeâ€¦ becoming champions both on and off the court.â€
Through the new agreement, the Orlando Magic and Disney Parks will seek opportunities to work together on outreach initiatives that benefit the community. The agreement also makes Disney Parks the presenting sponsor of the Amway Center atrium, gives Disney and the Orlando Magic the opportunity to develop and sell co-branded merchandise and provides the foundation for a variety of other marketing and community opportunities.
The Magic open the new arena later this month.
Photo of Mickey Mouse and Dwight Howard courtesy of the Orlando Magic.
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