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New for 2010: Bridgestone Arena

The Nashville Predators (NHL) and Bridgestone Americas, Inc. announced a naming rights partnership for the home of the Nashville Predators. Pending Sports Authority approval, the new venue name will be Bridgestone Arena starting with the March 2 Predators game vs. Edmonton. The initial term of the agreement is 5 years with extension options.

“Bridgestone Americas and its subsidiary company, Bridgestone Americas Tire Operations LLC (BATO) have been long term supporters of the Predators and it is fantastic to have them on board at this new level. We are excited to have a locally based partner with the global brand equity and recognition of Bridgestone. They have a strong presence in sports marketing across the country which made this opportunity very attractive. On behalf of the entire organization this is a very exciting day,” said Ed Lang, President of Business Operations for the Preds.

In addition to the naming-rights agreement, the Predators and BATO announced a five year extension of their existing marketing partnership.

“We’re excited to be in a position to support the city, the Predators and the entire Nashville community through this naming rights partnership,” said Christine Karbowiak, Executive Vice President, Community & Corporate Relations. “Bridgestone Americas is proud to be a part of Nashville, and this naming rights agreement will let the world know that Nashville is our home.”

“Bridgestone is a first-class business and a model corporate citizen. I am proud to have their name associated with Nashville, with our great hockey team and with our arena. This is a good fit for the Predators. Bridgestone is actively engaged in the Nashville community and active in promoting sports. I look forward to watching a Predators game at the Bridgestone Arena,” Nashville Mayor Karl Dean said.

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