TD Banknorth Garden will be TD Garden beginning in July, as the investment firm rebrands as a bank.
Delaware North Companies, owner and operator of Boston’s TD Banknorth Garden, together with the venue’s naming rights partner, TD Banknorth, announced today, the arena will be officially renamed TD Garden in July 2009. The new name of the arena comes at a time when TD Banknorth prepares to re-brand their New England operations to TD Bank in fall 2009. The TD Garden name will also reflect the multitude of financial services encompassed under the "TD" brand.
TD Garden is home to the Boston Bruins (NHL) and the Boston Celtics (NBA). TD Garden will be the official name of the 19,600 seat, state-of-the-art facility through 2025. Financial terms of the deal were not disclosed.
The graphic identity will not be unveiled and signage not put into place until July 2009 due to the complexities of re-branding the arena during the playoff season. The building will continue to operate under the name ‘TD Banknorth Garden’ until that time.
"Our long-term, multi-dimensional partnership with TD Banknorth has continued to be attractive to both parties," said John Wentzell, President of Delaware North Companies-Boston and TD Banknorth Garden. "Through this tough economic climate we are mindful, and indeed fortunate, that TD is one of the nation’s strongest and most respected financial institutions, and we remain thrilled to have this stable partnership. As we’ve gone through this re-naming process we are pleased that both parties are aligned on the importance of retaining the ‘Garden’ name for our collective New England fan base."