The first cornerstone sponsor for the new downtown Louisville arena, Norton Healthcare, ponies up $10 million for a 10-year deal.The first cornerstone sponsor for the new downtown Louisville arena, Norton Healthcare, ponies up $10 million for a 10-year deal.
In addition to outdoor signage, the health-care giant will receive space within the arena for a health-care facility.
The deal is the first brokered by Team Services, representing arena developer Louisville Arena Sports & Entertainment Properties. Team Services hopes to see as many as seven additional cornerstone sponsors for the new downtown arena, as well as a naming-rights sponsor.
The $238-million, 22,000-seat arena, slated to open in November 2010, will be the home court for Louisville Cardinals basketball.
