What the Bucks are seeking to accomplish is to add a wraparound LED board to the exterior of the venue to display messages and information. Pending approval from the Milwaukee planning commission–which is set to consider the proposal on February 13–the board would be added to the exterior of the Wisconsin Sports and Entertainment Center. The plan calls for the screen to be mounted at North Sixth Street and West Juneau Avenue, and for an interactive monument sign to be constructed at Highland Avenue and N. 4th Street.
In their case for adding the board, the Bucks and arena designer Populous noted that exterior video displays are a fixture at newer arenas. The two parties also provided some specific models for the design. More from the Milwaukee Business Journal:
Besides showing photos of T-Mobile Arena as a comparable example, the Bucks design firm shows photos of Wembley Stadium in London. The Bucks LED signage will be 15 feet tall by 85 feet wide, which is significantly smaller than the T-Mobile Arena LED presentation.
The Bucks intend to use the LED display for “community messaging” and submitted an image with an example of a message for Visit Milwaukee.
The additional “monument sign” will be built outside the arena near the intersection of North Fourth Street and West Highland Avenue. It will face both the south entrance to the public plaza on Fourth Street and the Bucks planned entertainment block east of the arena.
The arena is currently under construction, and is slated to open for the 2018-19 NBA season.
Rendering courtesy Milwaukee Bucks.
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