The home of the Pittsburgh Penguins has a new name, as the team has reached a naming rights deal with PPG Paints for PPG Paints Arena.
Since its opening in 2010, the arena was named the Consol Energy Ice Center. However, the AP reports that Consol Energy’s financial issues contributed to the end of the agreement. PPG Paints will take over the naming partnership for PPG Paints Arena on a 20-year basis, though the financial details were not disclosed.
The partnership will include PPG branding throughout PPG Paints Arena, including on the ice and dasher boards. As part of the agreement, the Penguins will also grant opportunities to PPG at their practice facility, the UPMC Lemieux Sports Complex in Cranberry. That will also extend to UPMC’s Sports Medicine’s outpatient facility.
“As we continue to invest in building our brand, PPG Paints Arena offers us a unique platform to showcase our paint and coatings products that help protect and beautify the world,” said Michael McGarry, PPG chairman and CEO in a statement. “This partnership – with one of the most-watched sports franchises on television – enables PPG to showcase our consumer products, including the PPG PAINTSTM, GLIDDEN®, OLYMPIC® paint and stain, and PITTSBURGH PAINTS & STAINS® brands, to an audience of home-improvement consumers and paint professionals.
“We are proud to support the Stanley Cup-champion Pittsburgh Penguins and to invest in this important venue in our hometown,” McGarry continued. “On behalf of our customers, employees and business partners around the world, PPG sends a hearty, ‘Let’s Go Pens!’ cheer to the team and all of Pittsburgh.”
“We are excited to extend our partnership with PPG – a top-notch global organization that makes its home here in Pittsburgh,” said David Morehouse, Pittsburgh Penguins president in a statement. “We believe that the partnership will offer exciting opportunities for our fans, as well as engagement opportunities for PPG employees and customers.”
Image courtesy Pittsburgh Penguins.