The $350-million makeover of Wells Fargo Center for the coming winter sports seasons continues with the unveiling of Adrian, a new Club Level restaurant set to debut this fall.
Adrian is being designed to embrace the history of Philadelphia’s sports teams (both real and fictional, apparently–Adrian is a reference to Rocky–with traditional accents and lighting reminiscent of an upscale tavern. With floor-to-ceiling windows overlooking the Philadelphia skyline, the dining space will seat approximately 300 fans. The restaurant will be led by entrepreneur and James Beard award-winning restaurateur Stephen Starr and designed by Rockwell Group.
“Every inch of the new Wells Fargo Center is designed to be world-class, and we’re incredibly proud to be the first venue in the world to offer a Starr Restaurant experience to our guests,” said Valerie Camillo, President of Wells Fargo Center, via press statement. “As we’ve transformed the arena, we’ve focused on making every part of the venue top-of-the-line, but we’ve also made sure that every part of the new Wells Fargo Center represents the great city of Philadelphia and its incredible history. Adrian is a perfect example of that–it will be a world-class restaurant with an unmistakable Philly feel.”
“An intimate interpretation of a classic urban tavern, Adrian offers a warm and inviting experience at Wells Fargo Center,” said Matthew Winter, Studio Leader, Rockwell Group, via press statement. “We conceived a palette of richly textured materials, such as dark walnut, brass, and silk in an approachable yet sumptuous environment adorned with red diamond-tufted Hollywood banquettes, wine-colored fringe table lamps, and other nuanced architectural gestures.”
“Through our culinary and strategic collaboration with Starr Restaurants, and with the leadership and vision of Rockwell Group and Wells Fargo Center, we are thrilled to see this exciting new restaurant come to life,” said Alison Birdwell, President and CEO of Aramark Sports + Entertainment. “Adrian is poised to deliver an elevated game-day dining experience, all in a unique atmosphere that pays homage to the city of Philadelphia and its iconic sports history.”
Adrian’s menu will feature American-style cuisine, as diners can start with soups, salads, and appetizers including crab cakes and French onion soup. The theme is comfort food: steaks, chops, sandwiches, burgers and an abundance of sides. For those who crave something other than meat, the menu includes an expansive selection of vegetarian and seafood options including raw bar, Scottish salmon, whole roasted celery root, and whole branzino.
The restaurant is part of the $350 million Transformation of Wells Fargo Center and will debut as part of the brand-new Club Level this fall. The new Club Level, which will become Philadelphia’s premiere sports and entertainment experience, will honor Philadelphia’s rich sports and entertainment past while also showcasing the latest in entertainment and service technologies. Highlights of the Club Level include a Premium Seating Entrance & Lobby, new seating options and open-floor layout, exclusive retail, and themed whiskey and tequila bars.
As noted, the restaurant will be part of the new Club Level, a $50-million makeover that’s part of the $300 million Wells Fargo Center Transformation project. The new Club Level will feature four new Club Level bars, new seating layout and options and a Premium Seating Entrance & Lobby.
Renderings courtesy Aramark Sports + Entertainment.
