We have a name for the new Palm Springs arena opening up in December 2022 as home of the Coachella Valley Firebirds (AHL): Acrisure Arena.
Oak View Group, which is privately financing the arena/entertainment facility while also owning and operating the Firebirds, made the announcement late yesterday.
The 10-year arena naming rights deal for the $250+ million arena is with fintech firm Acrisure, which provides customers with intelligence-driven financial services solutions for insurance, reinsurance, asset management, real-state services and cyber services. In just over eight years, the company has grown its revenue from $38 million to over $3.3 billion and currently maintains locations in nine countries.
This is the first stadium or arena sponsorship for Acrisure. In addition to securing naming rights to the arena, specific elements of the agreement with Acrisure include permanent exterior signage, entitlement to the Arena’s largest premium private hospitality space, and prominent Acrisure logo placement on the roof, center ice, and scoreboards throughout the venue. Acrisure Partners, customers, and employees will also enjoy VIP hospitality opportunities. The financial terms of the agreement were not disclosed.
“We are proud to announce our naming rights agreement with Acrisure,” said Tim Leiweke, CEO of Oak View Group and leader of the arena project. “Acrisure Arena will be the crown jewel of the entire Coachella Valley and a major destination for the biggest artists, concerts, and sporting events in the world. Acrisure and Oak View Group are dedicated to using this platform to improve the lives of everyone in the Coachella Valley.”
Acrisure Arena sits in the heart of the Coachella Valley on 43.35 acres of land at I-10 and Cook Street, land owned by the H.N. and Frances C. Berger Foundation. The arena will be more than 300,000 square feet and feature 11,500 seats, including modern suites and four premium hospitality clubs available only to 920 Premium Seats and Suite ticketholders. It will be the home of the Seattle Kraken’s American Hockey League (AHL) team, the Coachella Valley Firebirds, and include an adjoining facility that will serve as a year-round community gathering space and the training center for the AHL team.
Renderings courtesy Oak View Group.