We have a name for the sixth team in the National Women’s Hockey League (NWHL), debuting for the 2020-2021 season: the expansion Toronto Six.
“We wanted a bold, clean and modern brand for the team, for the game and for the city,” said Tyler Tumminia, chairman of the Toronto Six.
According to a press release, the team name draws its inspiration from one of Toronto’s nicknames. The name also works perfectly for hockey since a full complement of players on the ice at one time for a team is six.
Inside the TO6 crest is an angled golden maple leaf. The gold reflects the Golden Horseshoe region in Ontario, and also the high standards set by everyone in Canadian Women’s Hockey, and the levels of excellence the new NWHL team is committed to establishing – as a perennial Isobel Cup contender, as a provider of opportunity for women in sports, and as a leader in the advancement of women’s professional hockey in North America.
The maple leaf included in the brand mark has a notched mark that shows a hockey stick in the negative space as well as shaped in angle of skate edge. The red pays homage to Canada and the flag. An additional pattern with the maple leaf is in tribute to the architecture of the city.
In a Name the Team poll on the league’s website after the NWHL’s first team for Canada was announced last month, there were more votes for The Six than any other name. The design was created by M Style Marketing, which has worked on several projects for the NWHL in recent years, including the league’s popular All-Star jerseys for events in Minnesota, Nashville, and Boston.
The team’s uniforms will be unveiled in the coming weeks.