TD Garden, home of the NBA’s Boston Celtics and NHL’s Boston Bruins, will receive a privately financed $100 million renovation that addresses several aspects of the fan experience.
Several changes are on the way at TD Garden. The first phase of The Hub on Causeway, which includes access to the arena’s second level, was recently completed and will become fully operational on December 1. That is just one part of the overall plan for upgrading TD Garden, however, as arena owner Delaware North recently announced a series of upgrades that will include expanded concourses, improved concession offerings, new premium areas, and additional gathering spaces.
That mix reflects a trend that has been seen in recent arena renovations, which have emphasized the addition and/or modernization of social spaces and unique premium areas. In addition, new seats will be installed in TD Garden’s bowl, while the Celtics and Bruins will receive new locker rooms. Much of the construction on the upcoming TD Garden renovations is expected to conclude in time for the 2019-20 NBA and NHL seasons. More from The Boston Globe:
“The whole idea is to improve the guest experience,” said Garden president Amy Latimer. “We don’t control the content, the game, but we can control everything around that experience to make sure people have a good time.”
These days, that means offering more areas for people to hang out and spend money. The project includes expanding the two main concourses, at the loge and balcony levels, and adding pop-up food areas and bars, and huge TVs for fans who would rather linger in the hallways. Delaware North will build a new club area — for the newly renamed “Boston Garden Society” — on the fifth and sixth floors with views of the downtown skyline. There also will be a new bar on the eighth level and, on the ninth floor, another club area — “Rafters” — with a new row of seating hanging out over the Garden’s existing stands. All told, the improvements will increase the arena’s capacity by more than 400. Most of the work is scheduled to be complete by next fall, in time for the 2019-2020 Bruins and Celtics seasons.
The renovations and additions are intended to help keep the Garden up-to-date — to make a place where people will eat, drink, and linger before, during, and after an event, Latimer said. It’s a bid to compete both with other entertainment venues around town — as well as with your living room TV.
“If you’re coming to the game and want to get something great to eat, we want you to come in and do it here,” Latimer said. “We have to create environments that make that easy.”
TD Garden originally opened in 1995 and has received a few renovations over the years, including a $70 million slate of upgrades that was completed in 2015.
Rendering of new rafter-level seating and club areas courtesy Delaware North.